a little stronger lately. in part out been buoyed by spending on energy. it seems to me that consumers have become more confident about the future outlook of the economy. >> remember the lines for the new i-phone, many are willing to spend more on phones and. >> what are you going to do, not have a cell phone. >> her cell phone is about $65 more a month than compared to a few years ago. >> once you have a smart phone you never go back. you can take pictures, you can do everything. >> that's a bigger part of household budgets. >> reporter: on the flip side, big ticket items. >> there's been a real pull back in the luxury end of our spending. >> reporter: carol lou. >>> in stay gram keeps getting hotter and hotter, it now has more users than twitter. in stay gram's popularity has skyrocketed. in stay gram was recently purchased by facebook for $741 million. >>> starting this weekend customers can use the app based to ask for rides to and from anywhere until the south bay -- in the south bay. once you download the app you can put in a request for a pickup. it already operates in san francisco.